[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.formix.sk\/nevhodna-reklama-znameho-e-shopu\/#Article","mainEntityOfPage":"https:\/\/www.formix.sk\/nevhodna-reklama-znameho-e-shopu\/","headline":"Nevhodn\u00e1 reklama zn\u00e1meho e-shopu","name":"Nevhodn\u00e1 reklama zn\u00e1meho e-shopu","description":"Reklamy n\u00e1m niekedy m\u00f4\u017eu pripada\u0165 vlezlo tr\u00e1pne, no je pravdou, \u017ee aj reklamy prech\u00e1dzaj\u00fa ur\u010ditou kontrolou a komisiou. Hlavne \u010do sa t\u00fdka pos\u00fadenia ich mor\u00e1lky a to nielen k div\u00e1kom, ale i ku konkuren\u010dn\u00fdm predajcom. \u00a0D\u00f4kazom poru\u0161enia ur\u010dit\u00fdch princ\u00edpov z mor\u00e1lneho h\u013eadiska vo\u010di konkurentom, tak bola ozna\u010den\u00e1 za nevhodn\u00fa napr\u00edklad reklama od Alzy\/zelen\u00fd mu\u017e\u00ed\u010dek kri\u010diaci:…","datePublished":"2018-01-12","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.formix.sk\/author\/#Person","name":"","url":"https:\/\/www.formix.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"formix.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.formix.sk\/wp-content\/uploads\/img_a285686_w16472_t1520871086.png","url":"https:\/\/www.formix.sk\/wp-content\/uploads\/img_a285686_w16472_t1520871086.png","height":0,"width":0},"url":"https:\/\/www.formix.sk\/nevhodna-reklama-znameho-e-shopu\/","wordCount":447,"articleBody":"Reklamy n\u00e1m niekedy m\u00f4\u017eu pripada\u0165 vlezlo tr\u00e1pne, no je pravdou, \u017ee aj reklamy prech\u00e1dzaj\u00fa ur\u010ditou kontrolou a komisiou. Hlavne \u010do sa t\u00fdka pos\u00fadenia ich mor\u00e1lky a to nielen k div\u00e1kom, ale i ku konkuren\u010dn\u00fdm predajcom. \u00a0D\u00f4kazom poru\u0161enia ur\u010dit\u00fdch princ\u00edpov z mor\u00e1lneho h\u013eadiska vo\u010di konkurentom, tak bola ozna\u010den\u00e1 za nevhodn\u00fa napr\u00edklad reklama od Alzy\/zelen\u00fd mu\u017e\u00ed\u010dek kri\u010diaci: „Pozem\u0161\u0165an“\/. Mnoh\u00ed si mo\u017eno teraz mysl\u00edte, \u017ee reklama bola zak\u00e1zan\u00e1 z d\u00f4vodu otravn\u00e9ho charakteru tohto zelen\u00e9ho pan\u00e1\u010dika. No nie, d\u00f4vod je in\u00fd.Podstata probl\u00e9mu reklamy znie v tvrden\u00ed,\u00a0 pod\u013ea ktor\u00e9ho vraj jedine Alza dok\u00e1\u017ee prinies\u0165 dar\u010deky do Vianoc. Probl\u00e9m je v podstate slov\u00ed\u010dka, ktor\u00e9 som pod\u010diarkol a to jedine. Toto tvrdenie v reklame toti\u017e nie je v\u00f4bec pravdiv\u00e9, tak\u00e9to slu\u017eby predsa poskytli i mnoh\u00e9 in\u00e9 obchody. Nie je to len m\u00f4j n\u00e1zor, ale o nevhodnosti tohto v\u00fdroku rozhodla kompetentn\u00e1 rada, ktor\u00e1 posudzuje mor\u00e1lny charakter rekl\u00e1m, ako som spomenul hne\u010f na za\u010diatku. Pod\u013ea spomenutej rady je vraj tento v\u00fdrok nemor\u00e1lny z d\u00f4vodu, \u017ee nepr\u00e1vom hanob\u00ed konkurenciu, pri\u010dom div\u00e1k si m\u00f4\u017ee nepr\u00e1vom pomyslie\u0165, \u017ee Alza je jedin\u00fd obchod, ktor\u00fd tieto r\u00fdchle slu\u017eby poskytne. T\u00fdm p\u00e1dom tak\u00a0 Alza m\u00f4\u017ee nepr\u00e1vom pril\u00e1ka\u0165 z\u00e1kazn\u00edkov k sebe, pri\u010dom konkurencia zostane nepr\u00e1vom znevyhodnen\u00e1 a oslaben\u00e1 \u010di dokonca stratov\u00e1, v po\u010dte z\u00e1kazn\u00edkov i finan\u010dn\u00e9ho zisku.Vlastne aby som bol presnej\u0161\u00ed, reklama bola v tvrden\u00ed mo\u017eno e\u0161te drzej\u0161ia, preto\u017ee vyu\u017eila slovn\u00e9 spojenia ako „Na rozdiel od ostatn\u00fdch V\u00e1m garantujeme,…“ \u010do samozrejme konkurenciu nespravodlivo o\u010dier\u0148uje. \u00a0Rada pre reklamu navy\u0161e tvrd\u00ed, \u017ee podmienky ktor\u00e9 mus\u00ed z\u00e1kazn\u00edk splni\u0165, aby mu pri\u0161la objedn\u00e1vka domov do Vianoc, s\u00fa vraj vedome nap\u00edsan\u00e9 pre priemern\u00e9ho \u010dloveka nezrozumite\u013ene, priam m\u00e4t\u00faco.Za nekorektn\u00fa bola ozna\u010den\u00e1 aj ich \u010fal\u0161ia reklama ktor\u00e1 tvrd\u00ed, \u017ee pokia\u013e nak\u00fapite v tomto internetovom shope, z\u00edskate ur\u010dit\u00fa finan\u010dn\u00fa odmenu, tvrdenie sa zameriavalo na ka\u017ed\u00e9ho jedn\u00e9ho kupcu. Ve\u013ea \u013eud\u00ed si reklamu pom\u00fdlilo so z\u013eavou, pri\u010dom \u017eiadne z\u013eavy \u010di finan\u010dn\u00e9 odmeny nedost\u00e1vali. Finan\u010dn\u00fa odmenu v\u0161ak m\u00e1 z\u00edska\u0165 iba ur\u010dit\u00fd v\u00fdherca a nie ka\u017ed\u00fd, kto v Alze nak\u00fapi.No to v reklame prezentovan\u00e9 nebolo. Reklama bola pre verejnos\u0165 op\u00e4\u0165 \u00fadajne m\u00e4t\u00facou.                                                                                                                                                                                                                                                                                                                                                                                                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