[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.formix.sk\/ako-vnimame-internet-v-sucasnosti-a-akymi-zmenami-presiel\/#Article","mainEntityOfPage":"https:\/\/www.formix.sk\/ako-vnimame-internet-v-sucasnosti-a-akymi-zmenami-presiel\/","headline":"Ako vn\u00edmame internet v s\u00fa\u010dasnosti a ak\u00fdmi zmenami pre\u0161iel?","name":"Ako vn\u00edmame internet v s\u00fa\u010dasnosti a ak\u00fdmi zmenami pre\u0161iel?","description":"Je zauj\u00edmav\u00e9 pozrie\u0165 sa, ako sa internet a\u00a0jeho trendy, respekt\u00edve spr\u00e1vanie sa internetov\u00fdch u\u017e\u00edvate\u013eov men\u00ed. Ak\u00e9 zmeny sme si za ur\u010dit\u00fd \u010das mohli v\u0161imn\u00fa\u0165 a\u00a0\u010do je pre internet charakteristick\u00e9 v\u00a0s\u00fa\u010dasnosti. Pozrime sa preto spolo\u010dne na dne\u0161n\u00e9 trendy v\u00a0online svete a\u00a0to, ak\u00fdm smerom sa v\u00a0tomto priestore uber\u00e1me. Hne\u010f na \u00favod m\u00f4\u017eeme poznamena\u0165, \u017ee zatia\u013e\u010do v\u00a0minulosti men\u0161ia…","datePublished":"2019-05-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.formix.sk\/author\/#Person","name":"","url":"https:\/\/www.formix.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"formix.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.formix.sk\/wp-content\/uploads\/img_a303128_w16650_t1562768268.jpg","url":"https:\/\/www.formix.sk\/wp-content\/uploads\/img_a303128_w16650_t1562768268.jpg","height":0,"width":0},"url":"https:\/\/www.formix.sk\/ako-vnimame-internet-v-sucasnosti-a-akymi-zmenami-presiel\/","wordCount":380,"articleBody":"Je zauj\u00edmav\u00e9 pozrie\u0165 sa, ako sa internet a\u00a0jeho trendy, respekt\u00edve spr\u00e1vanie sa internetov\u00fdch u\u017e\u00edvate\u013eov men\u00ed. Ak\u00e9 zmeny sme si za ur\u010dit\u00fd \u010das mohli v\u0161imn\u00fa\u0165 a\u00a0\u010do je pre internet charakteristick\u00e9 v\u00a0s\u00fa\u010dasnosti. Pozrime sa preto spolo\u010dne na dne\u0161n\u00e9 trendy v\u00a0online svete a\u00a0to, ak\u00fdm smerom sa v\u00a0tomto priestore uber\u00e1me.Hne\u010f na \u00favod m\u00f4\u017eeme poznamena\u0165, \u017ee zatia\u013e\u010do v\u00a0minulosti men\u0161ia \u010das\u0165 u\u017e\u00edvate\u013eov web tvorila a\u00a0v\u00e4\u010d\u0161ina tento obsah len konzumovala, t\u00e1to rozdielnos\u0165 sa dnes pribli\u017euje k hranici 50 na 50.Internet sa takisto st\u00e1va ob\u013e\u00fabenou plochou mnoh\u00fdch rekl\u00e1m, pri\u010dom financovanie rekl\u00e1m z\u00a0poh\u013eadu eur\u00f3pskych kraj\u00edn st\u00fapa ka\u017ed\u00fdm rokom asi o 12 % a\u00a0v\u00a0niektor\u00fdch pr\u00edpadoch vrav\u00edme o\u00a0n\u00e1raste 30 %. Paradoxom v\u0161ak je, \u017ee rovnak\u00fdm sp\u00f4sobom rastie po\u010det u\u017e\u00edvate\u013eov, ktor\u00ed pou\u017e\u00edvaj\u00fa Adblock. Pomerne \u010derstvou novinkou je v\u0161ak fakt, \u017ee Adblock u\u017e nebudete musie\u0165 s\u0165ahova\u0165 ako dodato\u010dn\u00fd n\u00e1stroj, ale nov\u00e9 verzie prehliada\u010dov disponuj\u00fa u\u017e vopred nastaven\u00fdmi mo\u017enos\u0165ami, ktor\u00e9 otravn\u00e9 reklamy blokuj\u00fa.A\u00a0ke\u010f\u017ee sa v\u00a0s\u00fa\u010dasnosti st\u00e1vaj\u00fa \u010dastej\u0161ie vyu\u017e\u00edvan\u00fdmi prenosn\u00e9 mobiln\u00e9 zariadenia, je vlastne logick\u00e9, \u017ee reklama v\u00a0mobiln\u00fdch aplik\u00e1ci\u00e1ch svojim n\u00e1rastom a\u00a0vplyvom prekon\u00e1va t\u00fa desktopov\u00fa, respekt\u00edve vy\u0161\u0161ia invest\u00edcia do reklamy sa t\u00fdka najm\u00e4 mobiln\u00fdch aplik\u00e1ci\u00ed a\u00a0z\u00a0poh\u013eadu USA dokonca vrav\u00edme o\u00a0doteraz nev\u00eddanom trende, kedy financovanie reklamy do mobiln\u00fdch zariaden\u00ed vy\u0161lo v\u00a0prepo\u010dte viac, ne\u017e v\u00a0pr\u00edpade rekl\u00e1m v\u00a0TV.Youtubesa takisto prisp\u00f4sobil a\u00a0jeho \u0161ikovn\u00e1 mobilov\u00e1 aplik\u00e1cia je dnes vyu\u017e\u00edvan\u00e1 vidite\u013ene ako aj fakticky \u010dastej\u0161ie, ne\u017e\u00a0 jeho webov\u00e1 str\u00e1nka, respekt\u00edve verzia v\u00a0internetov\u00fdch prehliada\u010doch.Soci\u00e1lna sie\u0165Facebook rozhodne nezaost\u00e1va a\u00a0dok\u00e1\u017ee vyu\u017ei\u0165 potenci\u00e1l internetovej doby nielen k\u00a0prospechu u\u017e\u00edvate\u013eov, ale aj k\u00a0svojmu obohateniu v\u00a0podobe ziskov z\u00a0rekl\u00e1m, ktor\u00e9 sa na tejto sieti objavuj\u00fa. Ve\u010f vrav\u00edme o\u00a0cca 60 % n\u00e1raste tr\u017eieb, za ktor\u00e9 s\u00fa zodpovedn\u00e9 pr\u00e1ve reklamn\u00e9 ozn\u00e1menia na tejto sieti.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako vn\u00edmame internet v s\u00fa\u010dasnosti a ak\u00fdmi zmenami pre\u0161iel?","item":"https:\/\/www.formix.sk\/ako-vnimame-internet-v-sucasnosti-a-akymi-zmenami-presiel\/#breadcrumbitem"}]}]